FLOW,
FLOW,
2020
Adobe Illustrator, Adobe Photoshop
Color Palette
Orange, blue, & white
Font
Avenir Next
Icons
Pads, soap, clocks, wavy lines
WHY FLOW?
This period kit intends to provide menstrual products to those who do not have access to them during their period. Flow breaks the stigma surrounding menstruation and ensures that everyone has access to safe and clean products.
MAIN CHALLENGES
Figuring out a way of balancing making period products that are both clear to understand and recognizable, as well as gender-neutral. Designing a bag that can both hold all of the products and be discreet packaging, so the user can re-use the bag for other purposes as well.
Inspiration
& Process
INSPIRATION & KIT
Flow hopes to meet everyone's period needs, regardless of gender, and without the stigma, with a calm orange and blue color palette and a focus on necessities.
With easy-to-follow steps, Flow tries to make it clear to all users how to properly use the products and how to discard the disposable products. The kit includes multipurpose soap, disposable tampons, disposable pads, reusable pads, a travel-size container for the soap, and a travel-size hand sanitizer, all in a lightweight and foldable backpack. The backpack is 12" x 10" x 4", with a front pocket that is 4" x 10".
PROCESS
The illustration style matches the feeling of the logo, with organic shapes and an approachable feeling. The shades of orange and blue, along with all of the wording on the packaging is gender-neutral.
Final Designs
All photographs & videos are my own
