ODDLYGOOD,
ODDLYGOOD,
2023
Freelance Designer
Adobe Illustrator, Adobe Photoshop
WHAT TYPES OF PROJECTS?
I was a Freelance Graphic Designer working with Oddlygood for 3 months during the summer of 2023. I worked on print and digital materials, which included posters, videos (mainly for in-store screens in the Netherlands, but also some in vertical social media formats), in-store shelf flag displays, illustration concepts, etc. While working there, some of my tasks also included using Photoshop to place various design options into existing store photos, as well as using Photoshop to create a possible design for the foam on the Barista packaging.
THINGS TO NOTE:
While I cannot post most of the work that I created, as I am unsure when specifically certain designs will be released / used / posted /etc. due to the various locations and schedules, I was given permission to post these designs on here.
Final Designs &
Idea Proposal
In-store screens for the Netherlands
(horizontal and vertical versions)
Oddlygood products are still quite new in the Netherlands, so the products needed to be displayed clearly but also in a fun and interesting way, with a bit of movement to catch the eyes of consumers passing by. This was in hopes that they would start to notice Oddlygood's colorful packaging and delicious flavors.
Social media videos for the Netherlands
(2 different aspect ratios)
Pride Poster
Oddlygood's Barista Oat Drink was being served at 2023 Helsinki Pride, so this poster was at one of the stands to let people know that the option was available
I wanted the oat illustrations to resemble three hearts, and for the colors of the pride flag to be incorporated throughout the poster, but in a more subtle and meaningful way. The illustrations continue to the top right of the poster, radiating the love from the hearts and oat drink
In-store screens for Finland
(horizontal and vertical versions)
While Oddlygood products are well known in Finland, these screens still needed to display the products in a fun and interesting way, with a bit of movement to catch the eyes of consumers passing by. This was done so that consumers would be aware of the return of seasonal items in stores.
Idea Proposal
The marketing team told me to combine an idea of a snake and two products in an interesting way.
My version
Idea proposal for the release of two new products, being presented in a fun and eye-catching way. I created organic shapes for the background, which contrast the straight edges of the packaging, text boxes, and stripes on the snake. I played around with different color combinations from Oddlygood’s color palette. I made the S’s in “tasty” and “barista” relate to the sound that a snake makes.
